Check out basic SEO tips for local businesses in Dubai

Check out basic SEO tips for local businesses in Dubai

Do you understand what search engines are?

Platforms such as Google, Bing, Yahoo! and Duck Duck Go are some of the main examples. Google dominates more than 90% of the market for these engines and it doesn’t take much to understand why. Owner of a great authority on the subject, today it is used as a reference for good digital positioning strategies and that is why we will also use it in this article.

Let’s move on to more in-depth data: According to HubSpot, 75% of users don’t go beyond the first page of Google. But why that?

Reflect on your own search experience: normally the solution you are looking for is located right in the initial results, right?

Could this be pure luck? A joke of fate?

In fact, Google is responsible for optimizing search results, choosing to show what is most relevant when meeting the needs of that specific user. It is a relatively complex process, involving hundreds of factors considered important when classifying a website for its usefulness (many of them beyond basic understanding).

How to be considered useful by Google, then? Is there a way to achieve positioning without necessarily investing in advertising? Yes! Much more than offering a good solution embedded in a beautiful website, it is necessary to recognize some tactics that, at first glance, may not seem important, but, in practice, make all the difference during ranking. Click Here for SEO Company in Dubai

These are the most basic strategies for businesses that are looking to improve their positioning on Google.

Start with the keyword:

This is a simple definition. This is the word that most represents your business in general, and is also the term or expression commonly used by the user during the search. Simply put, if you work with footwear, the most obvious keyword may be “shoes”, “sandals”, “sneakers”, among other products or services linked to this.

TIP: take time to think about the subject and write down on paper all the main terms associated with what you sell, no matter how simple they seem. Contact us for SEO Company in Dubai

From there, there is the possibility of developing them. Keywords can also be classified by size and specificity, with “Long tails” being the most suitable for businesses that want visibility in certain niches. The more comprehensive the term, the greater its reach, but also its competition.

On the other hand, a larger “tail” can provide a beneficial funnel, offering an opportunity to stand out in a more concentrated market. For example, instead of choosing “SEO Services” as the main keyword, the “long tail” strategy encourages funneling into “SEO Agency in Dubai”, “Seo Company in Abu Dhabi”, “seo agency in UAE”, among other categories from the industry. main. This specification can become even greater, for example “selling seo services in Dubai” or “SEO Company in Dubai”.

ATTENTION: A keyword is not Necessarily just ONE Word.

Once the keyword is identified, It should become your main focus in building and maintaining your digital strategy.

Tools to help identify keywords:

• Google Trends
• Google Keyword Planner
• Semrush
• Ubersuggest

Simplify your URL:

Your website address can’t be a mess. Much more than being easy to understand, the URL should preferably include your already defined keywords so that search engines recognize the address appropriately. Click Here for Seo Services in Dubai