Discover the Rolls‑Royce Cullinan in UAE – A New Era of Luxury SUV
The Rolls‑Royce Cullinan redefines the modern luxury SUV experience in the UAE. From its stately presence on Sheikh Zayed Road to its comfort in the Liwa Desert, the Cullinan combines unmatched craftsmanship, peerless comfort, and cutting-edge performance. As the first SUV by Rolls‑Royce, it marks a new chapter in the automaker’s storied history—one perfectly suited to the lifestyle and prestige of drivers in Dubai, Abu Dhabi, and beyond.
Owning a Cullinan in the UAE isn’t just about driving—it’s about making a statement. With demand soaring in the Gulf region, particularly among high-net-worth individuals, the Cullinan offers bespoke customization options, refined aesthetics, and tailoring that meet local preferences—from bespoke UAE flag embroidery to curated entertainment packages.
Whether you’re looking to purchase new, import, or lease, Exotic Rider AC offers a seamless process supported by local market insights, licensing assistance, and after‑sales service tailored to the UAE. Join us as we delve into what makes the Rolls‑Royce Cullinan the ultimate luxury SUV for the Emirates.
Daftar Isi
The Legacy Behind the Cullinan – Rolls‑Royce Excellence Meets SUV Aspiration
Rolls‑Royce has long epitomized luxury, craftsmanship, and peerless attention to detail. Historically, their range focused on sedans and coupes, but in 2018 they made a bold move by introducing the Cullinan, named after the largest gem-quality diamond ever discovered.
Creating a Rolls‑Royce SUV meant translating the brand’s signature “magic carpet ride” into a vehicle for varied terrains—from gravel roads in Ras Al Khaimah to red dunes in Al Ain. The challenge: preserve serenity, refinement, and bespoke luxury while adding versatility. The result: a full-size SUV that retains the brand’s DNA.
In the UAE, where prestige blends with exploration, the Cullinan elevates comfort during desert journeys, VIP trips, city cruising, and international travel from DXB or AUH. Its commanding presence and whisper-quiet cabin make it a fitting companion for luxury safaris, yacht marinas, business districts, and private jets.
Rolls‑Royce’s dedication to coachbuilding shines through with features such as Starlight Headliner—tiny fiber-optic LEDs in the headliner to simulate a starry night—and Phantom-like rear seat configuration, all tailored by the firm’s bespoke program to appeal to affluent UAE clients.
Performance & Capability – On-Road Command, Off-Road Confidence
Despite its regal stature, the Cullinan weighs just over 2.6 tonnes and packs a powerful twin-turbo 6.75‑litre V12 producing 563 hp and 850 Nm of torque. Fast yet refined, it accelerates from 0–100 km/h in around 5 seconds—remarkable for such a stately SUV. The seamless 8‑speed automatic gearbox ensures effortless forward motion at any speed.
In the UAE, where smooth highway journeys and rugged desert terrain often intertwine, the Cullinan’s All‑Wheel Drive and All‑Wheel Steering systems shine. They ensure predictable handling on city roads and sporty responsiveness on unpaved paths. Its air suspension and four‑wheel level control guarantee that ride quality remains silky smooth—even across dunes or rough terrain.
Safety systems are comprehensive: Night Vision enhances visibility on dark roads, adaptive cruise control manages busy highways (like the E11), and side‑impact protection coupled with attention-assist cameras adds confidence in urban lanes.
Ultimately, the Cullinan blends opulent refinement with the utility and composure expected of a modern SUV—exactly what UAE drivers demand.
Exterior Design – Presence That Commands Respect
The exterior design of the Cullinan reflects both athleticism and elegance. Its long sculpted hood, upright Pantheon grille, and iconic Spirit of Ecstasy stand herald its purpose. LED Matrix headlights and LED taillights provide crisp nighttime visibility.
In the UAE, bespoke color choices—such as Dubai Bronze, Al Ain Gold, and Abu Dhabi Silver—are popular. Rolls‑Royce’s signature two‑tone roof and coachline let clients personalize their vehicles to reflect both city and emirate pride.
The Cullinan introduces practical utility with its ‘Viewing Suite’—two fold‑out wicker seats stored in the boot lining that pop out for outdoor events, from car shows to desert getaways to yacht decks.
Designed for both form and function, the rear doors are split—traditional car-style for the front, and a smaller ‘Clamshell’ tailgate below. This allows people to enter the rear cabin while keeping luggage in the lower boot—a thoughtful luxury unique to the Cullinan.
Interior Refinement – A Sanctuary on Wheels
Step inside and the engine note fades. You’re greeted by custom leather, wood veneers, and milled metals. Every surface is handcrafted with options such as semi-aniline leather, open-pore wood trim, and wool/mohair carpets.
UAE clients frequently request cooling front seats (ideal for Abu Dhabi’s heat), rear-seat entertainment—tablets, HDMI, bespoke umbrellas, privacy shades, and mini-bars tailored for VIP hospitality.
With up to 1,500 color combinations, bespoke embroidery (family crests, Arabic calligraphy, or falcon motifs), and interior themes like ‘Desert Sands’ or ‘Yas Marina Nights’, the Cullinan offers a world of personalization.
Hybrid and ambient LED lighting further enhances mood within the cabin—useful in Dubai hotels, cinema nights on board, or nighttime desert drives.
Technology & Connectivity – Intelligent, Intuitive, Cutting Edge
Cullinan’s cabin integrates cutting-edge tech amid classic luxury. The 12.3‑inch infotainment screen features navigation customized for UAE highways, hotels, and landmarks. DAB+, Apple CarPlay, a 22‑speaker Bespoke Audio System tuned for emirate traffic environments, and rear-screen connectivity round out the experience.
The Rolls‑Royce Connect remote app allows UAE owners to access vehicle stats, pre-set climate control for hot days, lock/unlock, locate and schedule service with Exotic Rider AC—an authorized partner.
Driver-assist technologies include 360‑degree cameras, lane-departure warnings, adaptive cruise, and semi-autonomous Highway Assist—ideal for Saadiyat Island to Jumeirah commutes.
Built-in WiFi hotspot, Google Maps compatible, USB‑C + USB charging, and 230V power outlets ensure devices stay charged during long journeys across the Empty Quarter or during pit stops at Ferrari World.
Customization Options – Make It Yours, UAE Style
Rolls‑Royce’s Bespoke Program empowers clients to customize every detail. Popular options among UAE buyers include:
- Starlight Headliner with a pattern evoking Arabian constellations visible over Liwa.
- Arabic Calligraphy coachline detailing on door sills and steering wheel.
- Falcon Perch in the rear armrest, complete with lighting.
- Desert Sand leather upholstery matched with Khaki carpets.
- Two-tone exterior with Gulf‑blue roof, Sandstorm body.
- Golden Coachline to symbolize Emirati craftsmanship.
Exotic Rider AC liaises with Rolls‑Royce UK and has access to dedicated craftspeople to collaborate with UAE artists—ensuring each Cullinan is a rolling masterpiece.
Pricing & Ownership Cost in UAE
Base Cullinan prices in the UAE start around AED 1,350,000–1,450,000. Bespoke upgrades, such as custom paint, headliner, and audio, add AED 200,000–500,000 or more depending on complexity.
Registration, insurance, and initial service run roughly AED 100,000 first year. Annual services and boutique maintenance through Exotic Rider AC range from AED 50,000–80,000 depending on usage and bespoke content.
Lease and finance options are available via local banks or dealer programs—with Balloon finance over 3–5 years and competitive rates for qualifying clients.
Resale values remain strong due to limited UAE availability, low mileage, and exclusive customization. A well-maintained Cullinan can hold over 55% of its value after four years.
Leasing vs Buying – What’s Best for You?
Buying—ideal for the status-minded owner who embraces long-term ownership, bespoke expression, and collector potential.
Leasing—provides lower monthly payments, easier upgrade every 3–4 years, and hassle-free disposal. Exotic Rider AC partners with finance firms to offer Shariah-compliant lease options plus trade-ins.
Short-term rental—great for events, weddings, corporate displays, and desert safaris. Exotic Rider AC offers 24‑hour to monthly rental packages tailored to your needs, complete with chauffeur service and limo-level amenities.
Buying Process – Step by Step with Exotic Rider AC
- Consultation & Specification
Schedule a meeting—virtual or in-person in Dubai. Choose paint, leather, veneers, coachlines, headliner, entertainment packages, Emirati custom touches. - Order & Build
Exotic Rider AC places order and liaises with Rolls‑Royce UK. Build time is ~6–8 months for bespoke vehicles. - Custom Collaboration
Meet RR Bespoke craftsmen—approve leather colors, stippling, embroidery, coachline motifs. - Pre-delivery Inspection
Upon arrival in UAE, Exotic Rider AC handles registration, pre-delivery inspection, detailing, and handover—complete with Emirati flag key ring and premium travel kit.
Test Drive & Experiences – Feel the Difference
Exotic Rider AC invites clients to test‑drive the Cullinan on city, beach, and desert routes—including red‑dune adventures in Al Madam and hill runs in Hatta. Discover responsive acceleration, ladder-frame balance, and whisper‑quiet driving.
Evenings include interior showdowns—custom lights, seating settings, WiFi demos—plus champagne in the rear suite under the starheadliner.
For shorter term drives, their “Cullinan VIP Weekend Experience” provides access to events, yachts, hotels, and historic desert sites, complete with chauffeur and luxury amenities.
Why the Cullinan Fits UAE Life?
- Climate‑Ready Features
Ventilated, cooled seats, insulated glass, rain-sensing wipers suit humid December evenings and 50°C May days. - Terrain Versatility
Smooth desert dunes, coastal roads, city highways—it handles them all with composure. - Prestige & Discretion
Sneak into Burj Al Arab or Abu Dhabi’s Ritz‑Carlton with quiet doors, ambient cabin, and a commanding yet refined presence. - Cultural Resonance
Custom options—Arabic calligraphy, falcon emblems, Najdi color themes—celebrate Emirati heritage.
Owner Testimonials – Voices of Satisfaction
“The Cullinan is more than an SUV—it’s a statement. Every trip across Dubai feels like a first-class journey.” – Sheikh A., Dubai
“Desert drives are a dream, comfortable and controlled even past red dune lines. Plus guests love the falcon perch!” – Emirati family, Abu Dhabi
“The Bespoke Arabian headliner was a masterstroke—each time I drive under it I’m reminded of home.” – Khalifa S., Fujairah
These quotes reflect the true experience of Cullinan ownership in the UAE—unrivaled luxury with emotional connection.
Maintenance & After‑Sales – Keeping It Pristine
Exotic Rider AC offers:
- 24/7 roadside assistance across UAE
- Genuine parts sourced from UK and Germany
- Scheduled maintenance per RR standards
- Detailing packages including Nano-ceramic coatings to protect paint from desert sand
- Software updates, diagnostics, annual inspection, tire replacement
Clients can pick from platinum, diamond, and concierge maintenance plans—reducing downtime and ensuring longevity.
Environmental Considerations & Future Electrification
Rolls‑Royce is exploring hybrid and fully electric powertrains. The upcoming Spectre sets a precedent, and future Cullinan versions are expected. UAE sustainability initiatives (e.g. Masdar City) may influence buyer trends and support.
For now, Cullinan is petrol-only, though UAE tax incentives could emerge for low emissions. Many clients expect electrified versions within the next 3‑5 years.
Comparing Cullinan to Other Luxury SUVs in UAE
Lamborghini Urus
Sportier dynamics, faster 0–100 km/h in ~3.6s—but rides rougher, less refined, noisier cabin.
Bentley Bentayga
Similar craftsmanship, comparable price—but Cullinan leads in rear-seat space and pure quietness.
Aston Martin DBX707
Driver-centric with superb handling—less ground clearance, not as luxurious in rear comfort.
Mercedes-Maybach GLS
Ultra-lux seats, strong tech—but badge lacks the bespoke heritage and global status of Rolls‑Royce.
For UAE drivers seeking ultimate tactile opulence, the Cullinan’s presence, serenity, and personalization set it apart.
Ideal Scenarios – When to Choose Cullinan
- For formal VIP transport (royalty, diplomats) requiring unmatched comfort and discretion
- For families who want safe, serene, tech-laden luxury
- For desert-lifestyle enthusiasts who refuse to sacrifice luxury over sand
- For brand-conscious buyers prioritizing customization and statement-making presence
FAQs – Quick Answers to Top Questions
Q: What is the starting price of a Rolls‑Royce Cullinan in UAE?
A: Base models start at ~AED 1.35 million, with bespoke options pushing prices over AED 1.8 million or more. Exotic Rider AC can provide exact quotes.
Q: How long does it take to build a Cullinan?
A: Standard builds take 6–8 months. Fully bespoke orders with unique features may extend build time by another 2–3 months.
Q: Can I personalize my Cullinan with Emirati themes?
A: Absolutely. RCC offers calligraphy, falcon motifs, UAE-themed stitching, and national flag-inspired colors.
Q: Are there off-road packages for desert driving?
A: The Cullinan’s stock setup handles dunes extremely well. Exotic Rider AC can add equipment like underbody protection and desert wheel packages.
Q: What are annual maintenance costs in the UAE?
A: Expect AED 50,000–80,000 depending on usage, with full-service plans and detailing available from Exotic Rider AC.
Q: Is there an electric version of the Cullinan?
A: Not yet—but Rolls‑Royce confirms electric/hybrid Cullinan models are planned for the future.
Q: Can I lease instead of buying?
A: Yes, Islamic banking-compliant lease options and balloon finance are available through OEM-approved sources.
Q: Does Exotic Rider AC deliver across UAE?
A: Yes—they provide nationwide delivery, handover ceremonies, and chauffeur training.
Final Thoughts
The Rolls‑Royce Cullinan is the definitive luxury SUV for discerning drivers in the UAE. With its unmatched refinement, bespoke craftsmanship, and versatile capability—from highways to dunes—it stands unrivaled.
Working with Exotic Rider AC simplifies purchase, customization, delivery, and after‑sales care. Whether you buy, lease, or rent, the experience begins with a personalized consultation and ends with a privilege-laden journey, every time.
Step into a world where elegance meets adventure. Choose the Cullinan—designed for the Emirates, perfected for the elite.
Ready to experience the ultimate in tailored luxury?
Contact Exotic Rider AC today to discuss your bespoke Cullinan specification, book a test drive, or start your delivery process.
