Top 10 Instagram Analytics Tools for Better Insights

The tools below help you track Instagram metrics and analyze your competition. They also enable you to make better-informed decisions about your Instagram strategy.

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1. Iconosquare

Iconosquare is a must-have for any Instagram user looking to gain in-depth analytics on their account. It offers visually appealing reporting on metrics crucial for tracking net growth and engagement.

It also helps you find the best time to post on Instagram based on your engagement rate. It does this through a graph showing the exact times your posts perform the best.

It also has many other features, such as Hashtag Tracking and Competitor Analysis. You can even schedule posts and preview feeds from within the app.

2. Sprout Social

Sprout Social is a powerful Instagram analytics tool brands like Kenneth Cole and Sonos use. It helps marketers compile data into presentation-ready reports to share with clients and team members.

The app’s built-in Insights feature allows users to monitor various metrics, including reach, top posts, tagged accounts, and more. It also offers insights on Stories, IGTV videos, and Reels.

Other features include tracking post engagement, the best times to post, and competitor analysis. It can even help you track Story taps forward, profile link clicks, and follower adds/removes.

3. Keyhole

Keyhole is a powerful analytics tool used by Kenneth Cole, Sonos, and other brands. It offers robust influencer analysis and in-depth reporting. The software provides a high level of detail combined with a user-friendly presentation, making it ideal for marketing agencies and brands engaged in deep social media strategy.

Its real-time data offers insight into audience sentiment, enabling effective monitoring and response. Keyhole also features robust competitor analysis, allowing for data-driven strategy development. Keyhole is an excellent choice for brands looking to improve Instagram performance.

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4. SocialPilot

SocialPilot markets itself to various users, including small businesses, marketers, and agencies. Its plans are priced competitively compared to competitors’.

SocialPilot also provides standard marketing analytics reports to provide deeper insights into your posts. This feature also helps you discover new content to share with your followers.

SocialPilot’s Content & Feed interface is highly customizable and includes a “first comment” feature to help prevent Instagram algorithms from demoting your post. This feature is important when managing multiple accounts.

5. Whatagraph

Whatagraph is a marketing data visualization tool that provides users easy-to-read and understandable performance reports. It also offers white labelling, ensuring the tool fits the company’s brand identity.

The platform accelerates marketers’ workflow with data, saving them dozens of hours and letting them regain focus on campaign strategy. Whatagraph also helps them automate how they share and report with clients or stakeholders. Moreover, it allows them to use the Overview feature to monitor different clients and KPIs in one place.

6. Rival IQ

Instagram’s native Insights are useful but limited. Rival IQ offers advanced trend tracking and sentiment analysis. It can also spy on competitors and track influencer analytics.

The app’s reach metrics provide insights into your audience demographics, which can help you fine-tune your content strategy. It can also calculate your engagement rate based on the number of likes your post gets compared to the number of people who saw it.

The tool specializes in tracking user-generated content, hashtags, and brand promotions. It also identifies keywords driving engagement and conversions.

7. Owlmetrics

Like Keyhole, this Instagram analytics tool provides both aggregate and post-specific metrics. Based on performance, it can also tell you when not to post.

The tool offers detailed Instagram competitor analysis. By monitoring profile link clicks, Story taps forward and exit rates, follower adds/removes, hashtag analysis, and more, you can optimize your strategy and achieve meaningful growth on Instagram. It also helps you uncover valuable followers to grow your audience. Its advanced reporting and client management tools are also beneficial for marketing agencies.

8. Flick

Flick is an all-in-one Instagram marketing tool that helps content creators and marketers save time with post ideas, hashtag research, and scheduling tools. It’s also safe to use with Instagram because it adheres to the platform’s community guidelines and doesn’t violate any terms of service.

This suite of Instagram tools allows users to take their social media management and content creation to the next level. Its advanced features and detailed hashtag insights can help seasoned professionals maximize their social media reach. This makes it a great option for brands and agencies with diverse social media accounts.

9. BuzzSumo

BuzzSumo is an invaluable tool for marketers because it allows them to track competitors’ content strategies, analyze influencers, and discover new trends. The tool also provides alerts to keep users updated on relevant topics and industry news.

With access to billions of indexed pages and daily content updates, the tool provides a comprehensive picture of social media performance. It enables marketers to uncover trending topics, identify influencers and track competitor performances across platforms all in one place.

The platform allows users to search by specific domain name, content author or singular social media site for a more refined view of their marketing performance. It also enables users to find potential influencers for collaboration opportunities.

10. SocialMention

SocialMention provides Instagram analytics and monitoring, along with various other social media management tools. It helps marketers track customer feedback and mentions, which can be used to improve the quality of products and services.

While most Instagram tracking and reporting tools provide daily reports, Keyhole prides itself on its ability to analyze real-time data. This is especially useful when vetting influencers and creating competitive benchmarks. It also features a customizable dashboard and white-label reporting.